Category Archives: social media

Articles and opinion pieces written by Peter Sutton concerning the issues surrounding social media. These articles have appeared in mainstream media or were written as a response to issues raised in mainstream media – Peter Sutton, writer, author, keynote speaker, educator and social media consultant.

Empowering your social media cross pollinator

When considering the adoption of social media in your organisation the new protégé is your junior or graduate employee and not the fifty something leader. In 2009 Tom Kelley lead a presentation at the Apple Education Leadership Summit in Hong Kong. He is the co-founder of IDEO a global design consultancy company. His presentation focus…

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Facebook four clicks to a corporate crisis

Social media channels blur the professional and personal life of an individual and the organisations with which they engage. Open Facebook settings on a Personal Profile have brought a New Zealand Assistant Principal into conflict with the roles, responsibilities and professional expectations of her school. In the social landscape this is an occurrence that is…

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The importance of being earnest – social media legitimacy

Mark my words, 2012 will be the year of Social Media legitimacy. What do I mean by that? It’s about the gap between the Real and the Hype. More and more you will start seeing examples of people favouring genuine – even home-grown – campaigns over the agency-produced spin. The success of these campaigns –…

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