Category Archives: social media

Articles and opinion pieces written by Peter Sutton concerning the issues surrounding social media. These articles have appeared in mainstream media or were written as a response to issues raised in mainstream media – Peter Sutton, writer, author, keynote speaker, educator and social media consultant.

School social media success – it’s in your team

Shop floor shoes jive, as a tennis ball is struck back and forth over the border of a handball court. Teachers scurry with books, papers and smoking cups in hand. The cadence of each stride resonates with the impending start of morning classes. Teachers quip and affirm their daily organisation on the run. The new…

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Social media – is it ‘…a seething swamp of vitriol…?

‘If ever we needed proof that Twitter was a seething swamp of vitriol and abuse, this appears to be it’. This was the retort from Sydney Morning Herald journalist Hannah Francis (@han_francisco) – http://bit.ly/1RpGKHQ. Her line was in response to Microsoft’s Artificial Intelligence chat bot experiment, Tay. An experiment which managed to scoop-up the ugly…

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Social media: parent salvation and the blues

On a Monday night, a 200 strong crowd enthusiastically seated themselves at a school in the New South Wales City of Bathurst. The panel of social researcher, Hugh Mackay, comedian Tim Ferguson, children’s author Mini Goss and poet Stephen Herrick were the key attractions. The crowd physically seating themselves in the room, teens to the…

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Like us on Facebook, Instagram, Twitter..! Then what?

Small business retailers need to answer this question. Facebook, Twitter, Instagram and #Hashtag logos are now all common place with small business retailers. They are fast becoming synonymous with the shop front window and the advertising space on an endless stream of motor vehicles. Yet, when you visit the social media channel of a small…

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Social media business success, it’s time to halt carpet bomb marketing.

Social Media is redefining our approach to how we connect and consume information. Organisations are grappling with the impact of social media transforming how they communicate internally with their colleagues and externally with their customers. It is an ongoing, rapid and dynamic shift. Some industries have been quick to realise the impact and opportunity which social…

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Social media for CEOs: You’re spooked by Twitter

Public disclosure, social media horror stories, employee issues and brand damage are all wonderful conversation blockers to the use of Twitter across a large-scale organisation. Reputation sensitivity is vitally important to a public company and how social media impacts upon this is only beginning to emerge. Yet this should not be an excuse for CEOs…

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Positive role models are the counterpoint to social media risk.

Australia has seen enough social media crises in the last month to ensure even the fiercest advocate question their move into the social landscape. There are a myriad of case studies to review regarding the impact of social media. Each highlights the complexities, pros and cons of adopting an online presence. Target, Coles, Channel 7,…

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Educators and the negative impact of social media on students and school culture.

When educators deal with the negative impact of social media on the well being of students, it is going to be counterintuitive for a school leader to adopt the use of one or more social channels. In 2011 the Principal of the Lindisfarne Anglican Grammar School (Tweed Heads New South Wales) made metropolitan headlines with…

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Social Media positively engages school communities.

In April 2011 the Canobolas Rural Technology High School began to consider the impact of social media on their organisation. Like many high schools they were concerned about the welfare of their students and their use of social channels. Amid a variety of national and local news stories about inappropriate student conduct, the school leaders…

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Your social media context is now a core consideration.

The majority of organisational leaders perceive the social media landscape as a foreign, unusual and a highly threatening space. However, when given the time to engage in authentic, informative conversation this subsides and leaders begin to see the social media landscape with an eye for opportunity. Recently working with a group of corporate leaders they…

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