Category Archives: broad concepts

The big picture behind social media. What social forces lie behind social media? What can social media tell us about Human Nature and how can we utilize this new medium of communication to upgrade human culture ? – Peter Sutton takes on board the hard questions that impact human interaction in the modern world – Peter Sutton [ writer, author, public speaker, educator and social media consultant ].

Educators and the negative impact of social media on students and school culture.

When educators deal with the negative impact of social media on the well being of students, it is going to be counterintuitive for a school leader to adopt the use of one or more social channels. In 2011 the Principal of the Lindisfarne Anglican Grammar School (Tweed Heads New South Wales) made metropolitan headlines with…

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Social Media positively engages school communities.

In April 2011 the Canobolas Rural Technology High School began to consider the impact of social media on their organisation. Like many high schools they were concerned about the welfare of their students and their use of social channels. Amid a variety of national and local news stories about inappropriate student conduct, the school leaders…

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Your social media context is now a core consideration.

The majority of organisational leaders perceive the social media landscape as a foreign, unusual and a highly threatening space. However, when given the time to engage in authentic, informative conversation this subsides and leaders begin to see the social media landscape with an eye for opportunity. Recently working with a group of corporate leaders they…

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Facebook four clicks to a corporate crisis

Social media channels blur the professional and personal life of an individual and the organisations with which they engage. Open Facebook settings on a Personal Profile have brought a New Zealand Assistant Principal into conflict with the roles, responsibilities and professional expectations of her school. In the social landscape this is an occurrence that is…

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The importance of being earnest – social media legitimacy

Mark my words, 2012 will be the year of Social Media legitimacy. What do I mean by that? It’s about the gap between the Real and the Hype. More and more you will start seeing examples of people favouring genuine – even home-grown – campaigns over the agency-produced spin. The success of these campaigns –…

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